Mr. Tomasz SIKORA
Assistant Professor, SGH Warsaw School of Economics
Collegium of World Economy,
Institute of International Management and Marketing;
Contact with the author: tsikora [@] neostrada.pl
MSc – SGH Warsaw School of Economics;
PhD – Ecole de Hautes Etudes Commerciales (Jouy-en-Josas), now HEC Paris, for the dissertation: Les attitudes et connaissances vis-à-vis du luxe des personnes nouvellement enrichies en Pologne, Jouy-en-Josas, 2000;
Habilitation – SGH Warsaw School of Economics, 2014, for the publication Zachowanie nabywców produktów luksusowych (Luxury Product Buyers' Behaviour), Warsaw, 2012, 2013.
Areas of interest: country-of-origin effect, management of born-global companies and international new ventures, behaviour of luxury products buyers.
Publications in English concerning the buyer behaviour in respect to luxury products:
1. Conspicuous consumption in the consumer behavior research – where is the social status and actual behaviors?
in: Marketing Theory Challenges in Emerging Societies, Conference Proceedings, 4th EMAC CEE Regional Conference, Graduate School of Management, Saint Petersburg University, Saint Petersburg, 2013, pp. 351-358;
2. Luxury purchases in Poland: an explanation through personal and interpersonal motivations,
in: Marketing Theory Challenges in Emerging Societies, Conference Proceedings, 3rd EMAC CEE Regional Conference, ed. B. Marčić, G. Ognjanov, Faculty of Economics, University of Belgrade, Belgrade, 2012, pp. 196-202;
3. Factors influencing luxury goods purchases in Poland,
in: Marketing Theory Challenges in Emerging Societies, Conference Proceedings, 2nd EMAC Regional Conference, red. C. Munteanu, A. I. Cuza University of Iasi, Jassy, 2011, pp. 219-225.
